Many entrepeneurs (and some large corporations) make the mistake of not managing who and what they are. Branding is important and it is more than just the name of your company or your business card. It is not even what you think of yourself it truthfully is what others think of you.

Answer these questions:

• What is your reputation?
• What characteristics are you and/or your company known for?
• What are you doing to monitor and manage that reputation?
• How responsive are you to the needs of your clients and customers?
• What are your core comptencies and skill sets?
• What business are you really in?
• Do you rate your performance as a 8-9 when you are percieved as a 4 or 5?
• What is your personal brand?
• What is your business brand?
• How are you making use of all media (including social)?

Edification, ethics, Governance, James Staton, leadership, Lionel Spearman, mission statement, promotion plan, social media, Stephen Bailey, Top Flight LLC, vision statement