In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy.
The beginning of this book summarizes demographic changes in America and shows why it’s in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.
Leonard Greenhalgh is Director of Programs for Minority- and Women-Owned Businesses at the Tuck School of Business at Dartmouth.
He is the author of Managing Strategic Relationships.
His work in helping minority business is reflected in the Lifetime Achievement Award conferred by the Minority Business Development Agency, U.S. Department of Commerce.
James H. Lowry is a nationally recognized workforce and supplier diversity expert and a Senior Advisor for The Boston Consulting Group. Previously a Senior Vice President at BCG and Global Diversity Director, he led the firm’s workforce diversity, ethnic marketing, and minority business development consulting practice.
In 2009, he received the Lifetime Achievement Award from the National Minority Supplier Development Council.
He is presently a member of the Howard School of Business board and serves as Chairman for the Howard University Entrepreneurship Center.
Focus on the client (the audience)
Learn from your mistakes
Conquer your fears
Take risks
Follow your inpiration
Face your fears
Admit your weakness
Innovate
Your character is what matters
Dare to be different
Listen to that little voice (the one that whispers) not what others say
Dream for a living
Innovation is important yet it is not the only metrics of importance.
Growth and Adaptability are also important because assuming you can do the same thing you always have and remain in business is well – insane.
Did you know Kodak is a 100 plus year old company and is the company that invented the digital camera.
Despite the fact they created a new market they never figured out how to thrive in the very market they created!
Consider this a cautionary tale for those resisting change and wanting business as usual – innovation alone is not enough but staying the same is a path to failure!
Many companies reach a certain level of growth and profit than stop.
The business is healthy, the product or sevice sound yet for some reason it just stagnats.
Many businesses run into this issue.
The reason this occurs is because they business is not marketing itself.
New customers and clients are not being educated as to the benefits of doing business with XYZ
Allow me to elaborate most business have a great operation/manufacturing, quality, human resources, technical (sometimes) and other plan yet gave no serious thought to marketing
Imagine if you will a car
Most cares have a driver – lets say the C level staff or owners
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Healthcare is a major issue for veterans who are returning from combat with a wide range of ailments and often have to wait for the VA to determine if these ailments are “service specific” and then determine the level of disability. In many cases, the wait for these important designations are long while some of the immediate needs of the veteran and their families are left in limbo.
Operation Access is the alliance between VEDI and Empowered Health Partnerships (EHP) to identify resource supports to assist veterans and their families during that “limbo” period to help them to meet their immediate needs and to identify alternative services if they do not receive the designations they need to cover their medical costs or equipment purchases.
“We have found that more veterans have either been denied claims because their ailment is not connected to their service or they have to wait so long that other issues occur and they have no other options,” states Meta J. Mereday, VEDI Founder. “We have also discovered that veteran families are often left out of the loop or need additional equipment that the VA does not cover. So, if the wife of a World War 2 veteran needs a wheelchair to help move her husband around, we want to be able to direct her to an immediate source.”
Operation Access will be reaching out to the local community to build on its sourcing partnerships and organizational alliances to supplement the resource and supply base and make it easily “accessible” for veterans and their families.
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of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy.
